Buying or selling a home or investment property is one of the biggest financial decisions you'll make. Miss the wrong detail, such as a floor plan that doesn't work, a price the market won't support or a tax bill you didn't plan for, and it can cost you for years.

You deserve an agent who sees what others miss.

I understand, because I've walked clients through this for nearly two decades. I'm Herb Alston, MBA, a Bay Area Realtor with SERHANT, after 18 years with Coldwell Banker Realty. I've sold nearly every kind of property, from homes and condos to apartment buildings and commercial buildings. I'm a numbers guy, and clients laugh at how detailed I am. When they ask why, my answer is: "This is what I do."

For buyers

I walk at least 50 properties a week, from $500,000 to $20 million, residential and commercial. Listing photos can't show you how a home flows, any more than a photo tells you how a car drives. I see it in person, so you don't waste weekends on the wrong houses. Buying an investment property? A seller's cap rate is built on the seller's numbers. I'll show you yours, after the purchase and the new tax bill, plus the upside and where the market is trending.

For sellers

I start with your home's story: why you bought it, why you chose those finishes and what you need next. Then we prep, because a property gets one swing at a first impression: fresh paint, minor repairs, and a complete disclosure package with building, roof and pest inspections. We price honestly to the market, backed by hard data, not a lowball list price meant to spark a bidding war.

For investment property owners

I specialize in 1031 exchange clients, from a single rental home to complex multi-property portfolios. If you're done being a landlord, buying another property to manage is not your only option.

Here's how it works:

1. Call me. We'll have a no-pressure conversation about your goals and timing.
2. Get your plan. You'll get the data, a clear strategy and straight answers.
3. Move with confidence. I handle the details, so you don't have to.

Without the details, buyers overpay and sellers leave money on the table. With the right plan, you make a smart move and step into your next chapter with confidence.

Ready to get started? Call me today.